"Ever wanted to be a Dragon who commands an army ?
Now you can."
Or :
"Ever wanted to be a Dragon who commands an airborne fleet ?
Now you can."
Something like this.
Arr ... and please don't use this Dragon Age "Rise To Power !!!111!!11!11111!!" stuff. It just leaves a bad taste now, after the Dragon age games.
What I mean is this : Some players might dream / want to play of ABSOLUTE POWER. SUPREME POWER. Or, as Magic The Gthering has it : "Here I rule". A kind of orgasm of sheer might and power.
These "power-hungry" kinds of players might get an "nerdgasm" by the thought of not only getting to play a Dragon (which is generally in most Fantasy settings considered as THE UPREME POWER over everything - SO POWERFUL that even the Gods might crumble uner his feet ... Ahem, yes, well ... where was I ?),
but also a Dragon which commands an army. A fleet. A conquest. Over taking as much land as possible. Even more power to da man !
I believe that this was the fatal flaw the Dragon Age II advertising campaign made (and perhaps the Dragon Age I marketing campagn, too) : Appealing to the "lust for power" of players. Leaving all elements of Story, Lore and Srtting out. In the marketing campaign - at least judged by what has been left of it in my memory nowadays.
Please - don't do this. It gets fishy. Appealing *too much* at the "power aspect" of *any* game will only attract a certain kind of players - and (that's at least what I fear) not a 2healthy player base", so to say.
The domain of what i call "power-hungry players" are the so-called "Action-RPGs" a l Blizzard. Loot-centric, power-centric, with the whole game - and its story ! - being reduced to a "jourmned to the top of everything". The own character even becoming a God - or at least the most powerful being the story / setting has to offer.
Drakensang 2 was so much different to this concept made popular by Blizzard, so that it did *not* have this element included. the own character was *not* becoming a God-like figure !
Perhaps that was one of the many resons why Drakensang 2 didn't sell that well ? Because the "rise to power" model after Blizzard is already *too much* established ?
Please don't do that. Please do not establish Dragon Commander as a game where the player plays a character which becomes a God-like Overlord.
In my opinion - subjectively, of course, and this is purely my prsonal opinion of course s well - you should imho rather try o estalish ragon commander as wht it really is . An RTS game in wich the main theme is ... well, why actually does the Dragon Knight want to conquer these lands ?
Because this is part of the story that hsn't been made publc to the public yet ... err ... so to say ...
Why does the dragon knight want to conquer these lands ? What are his motifs ?
Making this clear you should - imho, but I'm not sure about that - have less problems in outlining the story that is underlying Dragon commander.
Make clear what you want have with Dragon Commander :
- RTS ?
- Story of Romance ?
- Story of seeking power ?
- RPG ?
- What else ?
Ask people what they do belive DC is. And then boil it down to an essence. And that's it. your main marketing approach theme, I guess.